We simplify complex legal and financial challenges by offering a range of services, including Virtual CFO, Legal Support, Tax & Regulatory, and Global Expansion assistance.
Our goal at Treelife, is to provide you with peace of mind and ease in business.
Treelife served as our integrated legal team, they streamlined contract closure and processes, provided expert business advice, and supported our growth journey. Their proactive approach and attention to detail were invaluable in navigating challenges effectively. We highly recommend Treelife to startups aiming for sustainable and efficient growth.
Karan Bajaj
CEO, WhiteHat Jr
Jitesh and Garima helped set up WhiteHat Jr’s legal and financial structures that held from incorporation to fundraising to our acquisition. Their deep understanding of the startup space helped us validate our ideas from a regulatory framework and generated confidence among key stakeholders as we expanded our product in India and abroad.
Pravin Jadhav
Founder, Dhan
We have engaged with Jitesh and the team at TreeLife on multiple assignments through our journey. TreeLife has been super helpful and have made positive contributions in multiple transactions spanning legal, financial and engagements involving our key acquisitions at Raise. We highly recommend associating with them.
Arnav Sahni
Cofounder, SPLOOT
Treelife’s support has been outstanding. Their advice is proactive, their turnaround time is impressive, and their industry knowledge is unmatched. They guided us through our ESOP policy implementation and negotiated and closed two equity fundraising transactions with ease. We highly recommend Treelife to any start-up entrepreneurs in need of legal, compliance and financial support for their business.
Chloe Degois
Lead Finance Ops, Partoo
Treelife has been a great help in opening our subsidiary in India. Reactive and very professional, they ensure the good management of this subsidiary. We are very satisfied with the work they are doing.
Geetansh Bamania
Founder, Rentomojo
Treelife provides us with critical insights into our business, allows us to make fast decisions and ultimately become more dynamic and competitive in the marketplace. To top it all off, the support has been brilliant, quick, helpful and personal. We are super impressed with Treelife. Recommended Treelife to my contacts.
Our Services
For Startups
Virtual CFO
PayrollAccounting & MISBudgetingTax Compliance
Streamline your startup's financial operations with our comprehensive Virtual CFO services. We handle everything from payroll and accounting to budgeting and tax compliance, allowing you to focus on scaling your business.
Navigate the complexities of legal requirements with ease. Our Legal Support services cover transaction support, contracts, M&A, IPR and disputes, ensuring your startup is legally sound.
Stay compliant and organized with our Secretarial Compliance services. We assist with entity incorporation, strike-offs, annual filings, and FEMA compliance, keeping your business operations smooth and hassle-free.
Transfer PricingTax AdvisoryEquity RestructuringFinancial Modeling
Optimize your financial strategy with our expert Tax & Regulatory services. We provide support for transfer pricing, tax advisory, equity restructuring, and financial modeling, ensuring your startup remains compliant and financially efficient.
Efficiently establish your Alternative Investment Fund with our comprehensive setup services. We handle fund setup, PPM, tax structuring, and SEBI applications, ensuring a seamless start.
Due DiligenceTransaction DocumentationCompany Liaisoning
Enhance your investment strategies with expert support in due diligence, transaction documentation, and company liaisoning, facilitating informed and strategic decisions.
Maintain smooth operations and strong investor relations with our lifecycle assistance services, including vendor liaisoning and continuous investor support.
Structure ConceptualisationTax & Regulatory ImpactExecution Support
Transform your business structure seamlessly with our flipping services. We offer structure conceptualization, tax and regulatory impact assessment, and execution support to ensure a smooth transition.
EvaluationSetup AssistancePost-Setup Ongoing Support
Leverage the benefits of GIFT IFSC with our tailored services. We provide evaluation, setup assistance, and post-setup ongoing support to facilitate your entry into this strategic hub.
Jurisdiction EvaluationRegulatory AssessmentExecution Support Ongoing Compliance
Enter the Indian market with ease using our comprehensive India entry services. We assist with market entry strategy, setup assistance, and ongoing back office support to help your business thrive.
Expand your business internationally with confidence. Our global market entry services include jurisdiction evaluation, regulatory assessment, and execution support, ensuring a successful launch in new markets.
India’s fast changing consumer landscape is best represented by the disruption caused by the quick commerce (“QCom”) sector. QCom has risen rapidly in the country post the Covid-19 pandemic, led by brands like BlinkIt, Swiggy Instamart and Zepto. Consequently, these QCom companies have seen rapid growth and success since 2020, attracting investors witnessing a slowdown in major sectors like fintech and online education. This shift has rattled established players and has created sizable challenges for traditional Kirana and mom-and-pop stores in the country.
The rising pressure came to a head in August 2024, when the All India Consumer Products Distributors Federation (AICPDF) wrote to the Commerce and Industry Minister, Piyush Goyal, urging government security of quick commerce platform, citing threats to small retailers and potential FDI violations1. Seeking an immediate investigation into the operational models of these QCom platforms, the AICPDF urged implementation of protective measures for traditional distributors. With the release of a white paper by the Confederation of All India Traders (CAIT) alleging unfair trade practices and potential violation of Foreign Direct Investment (FDI) policy by QCom players, immediate regulatory intervention has been urged, leading to speculation on the continued growth of these QCom platforms2.
In these Treelife Insights pieces, we break down how QComs like Blinkit and Swiggy Instamart work, the impact of this sector on traditional distributors, the issues raised by AICPDF and CAIT and what the future for QCom could hold.
How does Quick Commerce work?
Fundamentally, QCom is an innovative retail model that emphasizes speed and convenience in delivery of goods, designed to meet consumers’ immediate needs. The process chart below showcases how the QCom model operates:
However, QCom is limited in its ability to replicate value focused items available in traditional stores or larger retailers, such as staples (with higher price sensitivity) or open stock keeping units, or personalized khata systems for customers3.
Impact of QCom on Traditional Distributors
The rapid expansion of QCom taps into the consumer’s need for instant gratification in the Fast Moving Consumer Goods (FMCG) sector. Leveraging significant funding, advanced technology, and a network of dark stores, these platforms expanded from metros to Tier-2 cities, offering essentials within 10–15 minutes, and eliminating the need to approach traditional mom-and-pop shops or kirana stores to purchase their daily needs.
Loss of Business for Traditional Distributors: Given the consumer preference for convenience, wide product range and speedy delivery, there is a decline in foot traffic for traditional stores. Further, AICPDF in its August 2024 letter cited a shift in the FMCG distribution landscape itself, with QCom platforms being increasingly appointed as director distributors by major FMCG companies, sidelining traditional distributors4.
Pricing Competition: When backed by heavy investment, QCom platforms are able to offer deep discounts on the products, which make it difficult for traditional distributors to compete.
Inventory Turnover: Given the lack of sales, these traditional stores are sitting on high levels of inventory which results in delayed payments to distributors. This is impacted further by the fact that traditional stores cater to the impulse purchase vertical of consumers, who are now turning to QCom5.
Technology Gap: QCom fundamentally employs advanced technology to analyze trends, manage inventory and logistics, and boost customer retention. Traditional stores are unable to invest in such infrastructural developments.
Legal Background
Further to its August 2024 letter, AICPDF filed a complaint with the Department of Promotion of Industry and Internal Trade (DPIIT) in September 2024, which was forwarded to the Competition Commission of India (CCI)6. AICPDF then formally complained to the CCI in October 20247 following which, CAIT released a white paper calling for a probe into the top 3 QCom players in the country8 for possible violations of the FDI Policy and the Competition Act, 20029. 10
Background of FDI Policy as applicable to e-commerce sector
1. Permissible Transactions
Marketplace e-commerce entities are permitted to enter into B2B transactions with registered sellers.
E-commerce marketplace entities may provide support services to sellers (e.g., logistics, warehousing, marketing).
2. Ownership and Control
Marketplace e-commerce entities must not exercise ownership over the inventory.
Control is deemed if over 25% of a vendor’s purchases are from the marketplace entity or its group companies.
Entities with equity participation or inventory control by a marketplace entity cannot sell on that entity’s platform.
3. Seller Responsibility
Seller details (name, address, contact) must be displayed for goods/services sold online.
Delivery and customer satisfaction post-sale are the seller’s responsibility.
Warranty/guarantee of goods/services rests solely with the seller.
4. Fair Competition
Marketplace entities cannot influence pricing of goods/services and must ensure fair competition.
Services like fulfillment, logistics, and marketing must be provided fairly and at arm’s length.
Cashbacks by group companies must be fair and non-discriminatory.
Sellers cannot be forced to sell products exclusively on any platform.
5. Restrictions
FDI is not allowed in inventory-based e-commerce models.
Alleged Violations of the FDI Policy
Misuse of FDI Funds: The white paper states that the top 3 QCom platforms have collectively received over INR 54,000 crore in FDI, with only a minimal portion allocated to infrastructure development. Instead, a substantial amount is purportedly used to subsidize operational losses and fund deep discounts, which CAIT argues is a deviation from the intended use of FDI for asset creation and long-term growth.
Inventory Control via Preferred Sellers: The white paper states that QCom platforms operate dark stores through a network of preferred sellers, effectively controlling inventory. This practice is seen as a circumvention of FDI regulations that prohibit foreign-backed marketplaces from holding inventory or influencing pricing directly.
Alleged Violations of the Competition Act
Predatory Pricing and Market Distortion: Through the deep discounts (funded by FDI) offered by these QCom players, CAIT alleges undermining of traditional retailers and distortion of fair market competition. Such practices are viewed as detrimental to the survival of small businesses, including the estimated 30 million kirana stores in India.
Restricted Market Access: The white paper highlights that exclusive agreements with a select group of sellers limit market access for other vendors, thereby reducing competition and consumer choice. This strategy is alleged to create an uneven playing field, favoring certain sellers and marginalizing others.
Concluding Thoughts
CAIT’s white paper calls for immediate regulatory intervention to address these issues, emphasizing the need to protect the interests of small traders and maintain a fair competitive environment in India’s retail sector. However, formal updates in the regulatory space are still pending, any regulatory intervention would likely arise from the potential contravention of the FDI policy. The fundamental issue of whether or not the QCom model operates as an inventory-based e-commerce model will need to be determined to assess whether or not there has been a violation of the FDI Policy. As such, any regulatory intervention will have a sizeable impact on the market, and the Central Government has yet to formally respond to the CAIT and AICPDF calls for intervention.
FAQs on Quick Commerce in India
What is Quick Commerce (QCom)? QCom refers to an innovative retail model that delivers goods to consumers within a short time frame, often 10–15 minutes, leveraging hyperlocal supply chains, advanced logistics, and micro-fulfillment centers (dark stores).
What impact does QCom have on traditional Kirana stores and distributors? QCom has disrupted traditional retail by reducing foot traffic to Kirana stores, introducing aggressive pricing competition, and capturing consumer preference for speed and convenience. This shift has led to inventory turnover challenges, delayed payments, and reduced profitability for traditional distributors.
What are the key legal concerns raised against QCom platforms? Key concerns include:
Misuse of FDI funds for operational losses and deep discounts instead of infrastructure development.
Predatory pricing practices that distort market competition.
Restricted market access through exclusive agreements with select sellers.
Alleged circumvention of FDI regulations by controlling inventory via preferred sellers.
What is the role of AICPDF and CAIT in addressing these concerns? The All India Consumer Products Distributors Federation (AICPDF) and the Confederation of All India Traders (CAIT) have highlighted the challenges posed by QCom platforms. They have filed complaints and published a white paper, urging regulatory intervention to protect traditional retailers and ensure compliance with FDI and competition laws.
How does the QCom model differ from traditional retail? QCom focuses on hyperlocal supply chains, real-time inventory management, and last-mile delivery using advanced technology, whereas traditional retail relies on physical storefronts, human-driven processes, and personalized consumer relationships like credit-based “khata” systems.
One of the most discussed media and entertainment industry developments since early 2023 is the merger of the media assets of Reliance Industries’ (“RIL”; including JioCinema) with Disney India’s (“Disney”; including Disney+Hotstar)1. The deal has continued to make headlines, with the latest being a series of developments in an enterprising case of ‘cybersquatting’ on the “JioHotstar.com” domain2. In this #TreelifeInsights piece, we break down the core legal issues surrounding this JioHotstar dispute: what cybersquatting is, why it is considered an infringement of intellectual property rights, and what the legal ramifications of the developer’s actions are.
Timeline
2022 – Disney loses digital streaming rights for Indian Premier League to RIL’s Viacom18. Disney sees loss of subscriber revenue.
February 2024 – Disney and Viacom18 sign contracts; Viacom18 and Star India to be integrated into a JV reportedly valued at INR 70,352 crores (post money).
August 2024 – Competition Commission of India and NCLT approve the USD 8.5 billion merger.
October 2024 – Anonymous Delhi-based app developer reveals registration of “Jiohotstar.com” domain name; offers to sell to RIL in exchange for higher education funding. RIL responds threatening legal action.
October 26, 2024 – Reports emerge that domain name has been sold to a UAE-based sibling duo involved in social work.
November 11, 2024 – UAE siblings reveal their refusal of sale of domain name; offers to legally transfer to RIL for free.
Legal Backdrop: Intellectual Property Rights
In order to better understand the implications of this ‘cybersquatting’, it is critical to recognise the intellectual property rights (‘IPR’) in question:
Intellectual Property Rights (‘IPR’): legal right of ownership over the creation, invention, design, etc. of intangible property resulting from human creativity. A critical element to the protection of IPR is restraining other persons from using the protected material without the prior permission of the owner.
Trademarks: a form of intellectual property referring to names, signs, or words that are a distinctive identifier for a particular brand in the market, protected in Indian law by Trade Marks Act 1999.
Domain names included in IPR: in today’s digital world, a web address that helps customers easily find the business/organization online – a domain – is also considered a brand that should be registered as a trademark to prevent misuse.
Value: trademarks are a great marketing tool that make the brand recognizable to the consumers, and directly correlates to an increase in the financial resources of the business.
Consequences: breach of IPR can lead to monetary loss, reputational damage, operational disruptions or even loss of market access for a business. Infringement therefore attracts significant criminal and civil liability, as a means to dissuade unauthorized use and protect such IPR owners.
In this regard, the positions adopted by RIL and the developer are briefly set out below:
What is Cybersquatting?
‘Cybersquatting’ or digital squatting refers to the action of individuals who register domain names closely resembling established brands, often with the intent to sell for profit or otherwise leverage for personal gain. Cybersquatting can take the following forms:
Typo squatting/URL hijacking: Domains are purchased with a typographical error in the name of a well-known brand, with the intent to divert the target audience when they misspell a domain name. This could occur with an error as simple as “gooogle.com” instead of “google.com”.
Identity Theft: Existing brand’s website is copied with the intent to confuse the target consumer.
Name Jacking: Impersonation of a celebrity/famous public figure on the internet (includes creating fake websites/accounts on social media claiming to be such public figure).
‘Reverse’ Cybersquatting: False claim of ownership over a trademark/domain name and accusing the domain owner of cybersquatting.
Cybersquatting can be used as a form of extortion, an attempt to take over business from a rival, or even to mislead/scam consumers, but there is no law in India that specifically addresses such acts of cybersquatting. Since domains are considered ‘trademarks’ under the law, use of a similar or identical domain would render an individual liable for trademark infringement3, in addition to any other liabilities that may be applicable from the perspective of consumer protection laws.
Legal Treatment of Cybersquatting
Cybersquatting rose as an issue as more and more businesses began to realize the value of their online presence in the market. As the digital age unfolded, the Internet Corporation of Assigned Names and Numbers (ICANN) was founded in 1998 as a non-profit corporation based out of the United States with global participation. In 1999, the ICANN adopted the Uniform Domain Name Dispute Resolution Policy (UDRP) to set out parameters in which top level domain disputes are resolved through arbitration. It is important to note that the remedies available under UDRP are only cancellation or transfer of the disputed domain name and do not envisage monetary compensation for any loss suffered. This was ratified in India through the .IN Domain Name Dispute Resolution Policy (INDRP) which is available to all domains registered with .in or .bharat.
Procedure under ICANN/UDRP
File a Complaint: Approach a provider organization like the World Intellectual Property Organization (WIPO), Asian Domain Name Dispute Resolution Centre (ADNDRC), or the Arab Center for Dispute Resolution (ACDR). Complaints must demonstrate certain key elements.
Submissions: The respondent is notified of the complaint and UDRP proceedings initiated. Respondents are given 20 days to submit a response to the complaint defending their actions.
Ruling: A panel with 1 or 3 members is appointed to review the submissions and evaluate the complaint. The panel renders a decision within 14 days of the response submission deadline.
Implementation and Judicial Recourse: 10 day period is given to the losing party to seek judicial relief in the competent courts. The Registrar of ICANN will implement the panel’s decision on expiry of this period. Either party can seek to challenge the decision in a court of competent relief. The panel’s decision remains binding until overturned by a court order.
Key Elements to a Successful Complaint of Cybersquatting
Identical or Confusingly Similar Domain Name: The disputed domain name should be identical or confusingly similar to an established trademark or service mark to which the complainant has legal right of ownership;
Lack of Legitimate Interest: The registrant of the domain name (i.e., the alleged squatter) should have no legitimate interest or right in the domain name; and
Bad Faith: The disputed domain name should be registered and being used in bad faith.
Factors influencing the UNDRP Panel Review
Disrupt Competitors: Intent of registrant was to disrupt the business of a competitor;
Sale/Transfer to Owner: Intent is to resell, transfer, rent or otherwise give right of use to the owner of the trademark;
Disrupt Reflection of Trademark: Intent is to disrupt the owner from reflecting their trademark in a corresponding domain name and whether a pattern of such conduct is observed by the domain name owner;
Commercial Gain through Confusion: Intent is to attract internet users to the registrant’s website for commercial gain by capitalizing on the likelihood of confusion with the complainant’s trademark.
Remedies under Indian Law
As held by the Honorable Supreme Court of India, disputes on domain names are legally protected to the extent possible under the laws relating to passing off even if the operation of the Indian Trade Marks Act, 1999 is not extraterritorial (i.e., capable of application abroad). Thus, complainants of cybersquatting can pursue the standard reliefs available under the Trade Mark Act, 1999:
Remedy for Infringement: Available only when the trademark is registered;
Remedy for Passing Off: Available even without registration of the trademark.
Notable Examples of Cybersquatting in India
With the evolution of the digital age, India has seen some notable judicial precedents that have shaped how cybersquatting is legally addressed:
Disputing Parties
Issue
Outcome of Dispute
Plaintiff: Yahoo!, Inc. v Defendant: Akash Arora4 Notable for: considered the first case of cybersquatting in India.
Defendant was using the domain name “YahooIndia.com” for internet-related services, with similar content and color scheme to “Yahoo.com”. As the registered owner of the “Yahoo.com” trademark, the plaintiffs sought restraining the defendant from using any deceptively similar trademark/ domain name.
The Court observed the degree of similarity of marks was vital for a passing off claim, and that in this case there is every possibility of the likelihood of confusion and deception being caused, leading a consumer to believe the two domains belong to the same owner, the plaintiffs.
Plaintiff: Aqua Minerals Limited v Defendants: Mr. Pramod Borse & Anr.5 Notable for: infringement of plaintiff’s registered trademark “Bisleri”.
Defendants registered the domain “www.bisleri.com” in their name and faced action for infringement of trademark claimed by the plaintiff, owner of registered trademark “Bisleri”.
The conduct of the defendants in quoting an exorbitant amount to sell the domain name to the trademark owner was held to be evidence of bad faith, and the defendants were held to have infringed the trademark. The plaintiff was allowed to seek transfer of the domain to their name.
Plaintiff: Sbicards.comvDefendants: Domain Active Property Ltd.6 Notable for: international dispute with an Australian entity.
The defendants had registered the domain name “sbicards.com” with the intent to sell for profit to the State Bank of India subsidiary at a later date.
Acknowledging the defendants’ business of purchase and sale of domain names through its website, WIPO ordered transfer of the domain to the plaintiffs.
Plaintiff: Kalyan Jewellers India Ltd.v Defendants: Antony Adams & Ors.7 Notable for: infringement of plaintiff’s registered trademarks “Kalyan”, “Kalyan Jewelers”.
Defendants registered the domain “www.kalyanjewlers.com” in their name and faced action for infringement of trademark claimed by the plaintiff, owner of registered trademark “Kalyan” and “Kalyan Jewelers”.
Initially advised by the WIPO to establish bad faith, the plaintiff filed a suit before Madras High Court, which held that there was an infringement of registered trademarks and restrained the defendant from using the same.
Plaintiff: Bundl Technologies Private LimitedvDefendants: Aanit Awattam alias Aanit Gupta & Ors.8 Notable for: infringement of Swiggy trademark
Plaintiff alleged infringement of registered trademark Swiggy, where the defendants were deceptively collecting money from consumers under the false pretext of bringing them on board the Swiggy Instamart platform.
Finding an infringement of trademark, GoDaddy.com LLC, a defendant, was additionally restrained from registering any domain with “Swiggy” in the name, but this was recalled by the Bombay High Court on the grounds that disallowing such registration would amount to a global temporary injunction, instead directing GoDaddy to inform the plaintiff where any application for such registration of domain name was received.
The JioHotstar Case
The registration of the domain name “JioHotstar” by the unnamed developer amounts to a textbook case of cybersquatting, for which relief can be pursued by RIL and/or Star Television Productions Limited (respectively, the registered owners of “Jio” and “Hotstar” trademarks), either under Trade Marks Act, 1999 or through ICANN/UDRP, relying on the following factors:
Confusing Similarity: The domain name is confusingly similar to the registered trademarks owned by RIL and Star respectively. Though the formal transfer of trademark has not happened, RIL can still rely solely on the Jio trademark to claim similarity of the mark9. A joint application can also be filed by RIL and Star, as this domain registration would amount to infringement of two separate registered marks;
Lack of Legitimate Interest: The message posted by the developer on the domain webpage makes it clear that there is no legitimate interest in the domain name to be held by the developer. There is no common reference in public to him by the brand name “JioHotstar” and his clear intent to sell the name for profit evidences a lack of legitimate interest;
Bad Faith Registration: The transparent intent of the developer to sell the name to profit from the merger and fund his education (i.e., personal gain) evidences a bad faith registration. This is further bolstered by his statement recalling the rebranding of music platform Saavn to ‘JioSaavn’ post the acquisition by RIL’s Jio, which motivated the application for and registration of the domain name10. Bad faith is also recognised within the UDRP itself, when the purpose of the domain name registration is to gain valuable consideration in excess of documented out of pocket costs related directly to the domain name11.
Conclusion
Given the intent behind such domain registrations arousing JioHotstar controversy, cybersquatting typically targets established, reputed brands. In fact, the domain name “JioSaavn.com” was itself the subject of a domain name dispute for cybersquatting in 201812. Though the merger had swiftly navigated regulatory challenges including conditional approval from the Competition Commission of India and clearances from the National Company Law Tribunal and the Ministry of Information and Broadcasting, the domain registration in an unrelated third party’s name serves to showcase the impact that issues such as cybersquatting can have on large scale mergers and acquisitions. The “noble” intent of the developer to use this registration to fund his education aside, the intent is still to leverage the registration for personal gain, thereby satisfying the conditions under law to establish bad faith registration and consequently, cybersquatting that amounts to an infringement of IPR. Interestingly, the domain registration has seemingly been transferred and the webpage now reflects the social service mission of two children in the UAE13. Given the now cross border nature of the dispute and the fact that Trade Marks Act, 1999 cannot be applied extraterritorially, the recourse available to RIL and/or Star to gain ownership of this domain would now be through the UDRP and prescribed dispute resolution mechanisms thereunder. However, in light of latest reports that the UAE siblings have offered to legally transfer the registration to RIL for free, it remains to be seen how this dispute will unfold.
NOTE:
Recently, the domain “Jiostar.com” went live with a teaser message, “coming soon,” sparking speculation that it could be the official platform for Reliance Industries’ streaming services following the Reliance-Disney merger. While there is no official confirmation, many believe this new domain may replace or supplement “JioHotstar.com” in the wake of the cybersquatting issue.
FAQs on the JioHotstar Cybersquatting Case
1. What is cybersquatting? Cybersquatting, also known as domain squatting, is the act of registering, selling, or using a domain name with the intent of profiting from the trademark of another person or business. Typically, cybersquatters aim to sell the domain to the rightful trademark owner or use it to redirect traffic for personal gain.
2. What does cybersquatting mean in the context of domain names? In domain name cybersquatting, individuals register domains that closely resemble well-known brands, trademarks, or business names. This practice is intended to leverage the established brand’s reputation, either for financial gain or to redirect web traffic.
3. Are there examples of cybersquatting in India? Yes, cybersquatting cases in India include notable legal battles such as Yahoo! v. Akash Arora, where the defendant registered the domain “YahooIndia.com,” and Bisleri v. Mr. Pramod Borse, involving the domain “Bisleri.com.” The recent JioHotstar domain row is another example, highlighting cybersquatting practices and legal implications.
4. What happened in the JioHotstar domain case? An anonymous app developer registered “JioHotstar.com” shortly after news of the Reliance-Disney merger. The developer initially intended to sell the domain to Reliance Industries to fund his education, which led to claims of cybersquatting and trademark infringement.
5. Why is the JioHotstar domain considered a case of cybersquatting? The JioHotstar domain is deemed cybersquatting because it combines two well-known trademarks, “Jio” and “Hotstar,” for potential personal gain, evidenced by the developer’s offer to sell the domain to Reliance. This action reflects typical cybersquatting behavior under both Indian law and international dispute resolution standards.
6. How does Indian law address cybersquatting? Although India lacks specific cybersquatting laws, such cases can be pursued under the Trade Marks Act, 1999. The Act offers remedies for trademark infringement and passing off, both of which can apply in cybersquatting disputes.
7. What legal recourse is available for cybersquatting cases in India? Victims of cybersquatting can file a complaint under the Uniform Domain Name Dispute Resolution Policy (UDRP) through ICANN or under the .IN Domain Name Dispute Resolution Policy (INDRP) if the domain is registered with .in. In addition, they may pursue action under the Trade Marks Act, 1999, for trademark infringement or passing off.
8. Why is the JioHotstar domain case significant? The JioHotstar domain row is a high-profile example of cybersquatting involving established brands. This case underscores the importance of protecting trademarks in India, particularly in the context of large mergers and acquisitions, as well as the challenges of cross-border cybersquatting disputes.
9. What are the steps to resolve a cybersquatting dispute under the UDRP? To resolve a cybersquatting case, a complainant files a complaint with an organization like WIPO. The process includes notifying the domain owner, reviewing submissions, and having a panel render a decision. Remedies include transferring or canceling the domain but not monetary compensation.
10. How did the JioHotstar domain row end? Initially, the domain was offered for sale by the developer, but later it was transferred to two UAE-based siblings. Given the now cross border nature of the dispute and the fact that Trade Marks Act, 1999 cannot be applied extraterritorially, the recourse available to RIL and/or Star to gain ownership of this domain would now be through the UDRP and prescribed dispute resolution mechanisms thereunder. However, in light of latest reports that the UAE siblings have offered to legally transfer the registration to RIL for free, it remains to be seen how this dispute will unfold.
[8] IA (Lodging) No. 38837 of 2022 in IA (Lodging) no. 26556 of 2022 in Commercial IP Suit (Lodging) No. 26549 of 2022 ↩︎
[9] This argument has been successfully put forth by Decathlon SAS in previous UDRP case, where the domain name “decathlon-nike.com” was ordered to be transferred to Decathlon trademark owner despite a lack of consent from Nike, as there was no provision in the policy or rules requiring a third party consent [Decathlon SAS v Nadia Michalski Case No. D2014-1996, available here: https://www.wipo.int/amc/en/domains/search/text.jsp?case=D2014-1996]. ↩︎
A health-tech company operating a digital clinic under the brand name ‘Proactive For Her’, providing a digital platform to offer accessible, personalized, and confidential healthcare solutions for women.
Project Undertaken
Review of accounting records and tax filings on a monthly basis
Compliance assistance for fundraising
How We Helped?
Review of Accounts and Tax Filing:
Treelife conducted a thorough review of the monthly accounting books to ensure accuracy and completeness, helping the company maintain precise financial records.
We ensured GST payments and returns were filed timely and accurately, reducing the risk of non-compliance and potential penalties for the company.
Our team streamlined and regularized tax returns, annual filings, and other statutory compliances according to applicable due dates, ensuring the company met all regulatory requirements promptly.
Fundraising (Compliance Advisor):
Treelife provided compliance advisory services for the company’s fundraising efforts, ensuring that all financial records and compliance requirements were up-to-date.
We assisted with the timely updating of accounting entries and filings, completing requisite regulatory compliances efficiently.
Our involvement ensured a reduction in the turnaround time (TAT) for payments and MIS processing, facilitating smoother financial operations and improved investor confidence.
By leveraging our expertise in financial and compliance advisory, Treelife enabled ‘Proactive For Her’ to maintain accurate financial records, meet all compliance requirements, and support its fundraising activities. Our comprehensive support helped the company focus on its core mission of providing accessible and personalized healthcare solutions while ensuring robust financial and compliance management.
Treelife played a pivotal role in helping an Indian private limited company transition to a US-headquartered structure. By setting up an LLP in India and guiding the investment process under the ODI route, we ensured compliance with FEMA and income-tax regulations. Our strategic approach enabled the company to raise funds from foreign investors and expand globally with minimal tax implications.
Business Overview
Indian individual promoters had established a private limited company in India and sought to expand their business globally. They aimed to raise funds from foreign investors and transition to a US-headquartered structure.
Project Undertaken
Setting up an LLP in India
Investment in a newly incorporated US entity under the ODI route
Acquisition of Indian entity shares by the US entity from the promoters
Structure Mechanics:
Indian individual promoters set up an LLP in India.
The LLP makes investments in a newly incorporated US entity under the ODI route.
The US entity acquires the shares of the Indian entity from the promoters, adhering to FEMA and income-tax regulations.
A benchmarking study is undertaken for all ongoing transactions between the US entity and the Indian entity.
Parameters:
The gift structure used under the erstwhile ODI rules was no longer possible, as Indian resident founders can now receive gifts of shares from their relatives.
Recently revamped ODI rules by RBI do not permit a foreign company to set up an Indian subsidiary where the Indian promoters control such a foreign company.
Any transaction between the offshore company and its Indian subsidiary needs to be benchmarked from a transfer pricing perspective.
Minimal income-tax implications and adherence to FEMA pricing norms.
Facts:
Indian promoters aimed to expand their business globally and raise funds from foreign investors.
They sought to move to a US-headquartered structure to facilitate this expansion.
By strategically structuring the investment and ensuring compliance with the latest ODI rules and FEMA pricing norms, Treelife enabled the company to achieve its global expansion goals. Our financial advisory services provided the necessary support to navigate complex regulatory landscapes and optimize tax implications, ensuring a smooth transition for the company’s international growth.
In just a few weeks, Treelife transformed the financial infrastructure of an innovative SaaS company. We set up efficient accounting systems, ensured seamless bookkeeping, and provided critical fundraising support. Discover how our strategic approach reduced their operational burden and enhanced their financial management.
Business Overview
An innovative insurance-tech company using technology and innovation to transform the traditional insurance model. The company offers a cloud-based platform that connects distributors to the insurance ecosystem.
Project Undertaken
Setting up systems for HR, accounting, and payroll
Ongoing bookkeeping, tax compliance, and payments
Fundraising and due diligence support
How We Helped?
Setting Up:
Treelife took ownership and set up the entire accounting system for the company from inception using Zoho Books and Zoho Payroll.
Assisted in migrating from Zoho Payroll to Keka, ensuring a smooth transition.
Effective implementation of software and processes reduced the time and effort required by the founders.
Bookkeeping and Accounting:
Timely updating of accounting entries and filing, ensuring compliance with regulatory requirements.
Completion of requisite regulatory compliances, reducing TAT for payments and MIS processing.
Fundraising & Vendor Due Diligence:
Represented the company during the due diligence process conducted by investors, assisting them in understanding the business model and transaction workflow.
Submitted data in the requisite formats and seamlessly resolved queries from the diligence team regarding finance and tax-related areas promptly.
By leveraging our expertise in financial management, Treelife significantly improved the company’s operational efficiency and supported its growth journey. Our comprehensive services ensured that the company was well-prepared for investor scrutiny and ongoing financial challenges.
IFSCA listing regulations requires debt securities to adhere to international standards/principles to be labelled as “𝐠𝐫𝐞𝐞𝐧”, “𝐬𝐨𝐜𝐢𝐚𝐥”, “𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲” 𝐚𝐧𝐝 “𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲-𝐥𝐢𝐧𝐤𝐞𝐝” 𝐛𝐨𝐧𝐝.
As of September 30, 2024, the IFSC exchanges boasted a listing of approximately USD 14 billion in ESG-labelled debt securities, a significant chunk of the total USD 64 billion debt listings in a short period. This rapid growth highlights the growing appetite for sustainable investments among global investors.
Certain investors, particularly institutional ones like pension funds and socially responsible investment (SRI) funds, explicitly state in their investment mandates that they can only invest in ESG-labeled securities. To encourage and promote ESG funds, the IFSCA has waived fund filing fees for the first 10 ESG funds registered at GIFT-IFSC, to incentivise fund managers to launch ESG-focused funds.
However, this rapid growth also comes with a significant risk of “greenwashing” where companies or funds exaggerate or falsely claim their environmental and sustainability efforts.
𝐖𝐡𝐚𝐭 𝐢𝐬 “𝐆𝐫𝐞𝐞𝐧𝐰𝐚𝐬𝐡𝐢𝐧𝐠”?
However, with this rapid growth comes a significant risk: greenwashing. Greenwashing occurs when companies or funds exaggerate or fabricate their environmental and sustainability efforts to project a greener image and attract investors. It’s essentially a deceptive marketing tactic that undermines the true purpose of sustainable investing.
Recognizing the threat of greenwashing, the IFSCA has released a consultation paper seeking public comment on a draft circular titled “Principles to Mitigate the Risk of Greenwashing in ESG labelled debt securities in the IFSC.” This circular outlines principles that companies and funds issuing ESG-labelled debt securities on the IFSC platform must adhere to.
Karnataka, a state in India known for its vibrant tech industry, has recently unveiled its Global Capability Centres (GCC) Policy 2024-2029. This ambitious policy aims to solidify Karnataka’s position as a leading hub for GCCs in India and propel the state’s tech ecosystem to even greater heights.
What are Global Capability Centres (GCCs)?
For those unfamiliar with the term, GCCs are specialized facilities established by companies to handle various strategic functions. These functions can encompass a wide range of areas, including:
Information Technology (IT) services
Customer support
Research and development (R&D)
Analytics
By setting up GCCs, companies can streamline operations, reduce costs, and tap into a pool of talented professionals. This allows them to achieve their global objectives more efficiently.
Why is Karnataka a Major Hub for GCCs?
India is a powerhouse for GCCs, boasting over 1,300 such centers. Karnataka takes the lead in this domain, housing nearly 30% of India’s GCCs and employing a staggering 35% of the workforce in this sector. Several factors contribute to Karnataka’s attractiveness for GCCs:
Vast Talent Pool: Karnataka is home to some of India’s premier educational institutions, churning out a steady stream of highly skilled graduates in engineering, technology, and other relevant fields.
Cost-Effectiveness:India offers a significant cost advantage for setting up and operating GCCs, compared to other global locations.
Key Highlights of Karnataka’s GCC Policy 2024-2029
The recently unveiled GCC Policy outlines a series of ambitious goals and initiatives aimed at propelling Karnataka to the forefront of the global GCC landscape. Here are some of the key highlights:
Establishment of 500 New GCCs: The policy sets a target of establishing 500 new GCCs in Karnataka by 2029. This aggressive target signifies the government’s commitment to significantly expanding the state’s GCC footprint.
Generating $50 Billion in Economic Output: The policy envisions generating a staggering $50 billion in economic output through GCCs by 2029. This substantial economic contribution will be a boon for Karnataka’s overall development.
Creation of 3.5 Lakh Jobs: The policy aims to create 3.5 lakh (350,000) new jobs across Karnataka through the establishment and operation of new GCCs. This significant job creation will provide immense opportunities for the state’s workforce.
Centre of Excellence for AI in Bengaluru: Recognizing the growing importance of Artificial Intelligence (AI), the policy proposes establishing a Centre of Excellence for AI in Bengaluru. This center will focus on driving research, development, and innovation in the field of AI, fostering a robust AI ecosystem in Karnataka.
AI Skilling Council: The policy acknowledges the need to equip the workforce with the necessary skills to thrive in the AI-driven future. To address this, the policy proposes the creation of an AI Skilling Council. This council will be responsible for developing and delivering AI-related training programs, ensuring Karnataka’s workforce is well-prepared for the jobs of tomorrow.
INR 100 Crore Innovation Fund: The policy establishes an INR 100 crore (approximately $12.3 million) Innovation Fund. This fund will support joint research initiatives between academia and GCCs, fostering a collaborative environment that fuels innovation and technological advancements.
The GCC Policy has a clear and ambitious goal: for Karnataka to capture 50% of India’s GCC market share by 2029. Read more about the policy here.
In recent years, a significant number of Indian startups have chosen to incorporate their businesses outside India, primarily in locations like Delaware, Singapore and other global locations. This trend, known as “flipping,” offered advantages like easier access to foreign capital and tax benefits. However, the tide is starting to turn. We’re witnessing a growing phenomenon of “reverse flipping,” where these startups are now shifting their bases back to India.
This shift back home is driven by several factors, including a booming Indian market, attractive stock market valuations, and a desire to be closer to their target audience – Indian customers. To further incentivize this homecoming, the Ministry of Corporate Affairs (MCA) has recently introduced a significant policy change.
MCA Streamlines Cross-border Mergers for Reverse Flipping
The MCA has amended the Companies (Compromises, Arrangements, and Amalgamations) Rules, 2016, to streamline the process of cross-border mergers. This move makes it easier for foreign holding companies to merge with their wholly-owned Indian subsidiaries, facilitating a smooth transition for startups seeking to return to their roots.
Key Takeaways of the Amended Rules
Here’s a breakdown of the key benefits for startups considering a reverse flip through this streamlined process:
Fast-Track Mergers: The Indian subsidiary can file an application under Section 233 read with Rule 25 of the Act. This rule governs “fast-track mergers,” which receive deemed approval if the Central Government doesn’t provide a response within 60 days.
RBI Approval: Both the foreign holding company and the Indian subsidiary need prior approval from the Reserve Bank of India (RBI) for the merger.
Compliance with Section 233: The Indian subsidiary, acting as the transferee company, must comply with Section 233 of the Companies Act, which outlines the requirements for fast-track mergers.
No NCLT Clearance Required: This streamlined process eliminates the need for clearance from the National Company Law Tribunal (NCLT), further reducing time and complexity.
The Road Ahead
The MCA’s move represents a significant positive step for Indian startups looking to return home. This policy change, coupled with a thriving domestic market, is likely to accelerate the trend of reverse flipping. This not only benefits returning companies but also strengthens the overall Indian startup ecosystem, fostering innovation and entrepreneurial growth within the country.
India’s Fintech Report 2024-25 by Treelife provides a data-driven analysis of the fintech industry in India, highlighting key trends, growth drivers, and future opportunities. As the fintech market size in India continues to expand rapidly, this report offers a comprehensive view of how fintech companies and fintech startups in India are transforming the financial landscape.
A major highlight of the India Fintech Report 2024-25 is the transformative role of India Stack in shaping the fintech ecosystem. India Stack, a government-backed digital infrastructure, provides a suite of open APIs that enable seamless integration between private companies and government services, paving the way for digital financial inclusion on an unprecedented scale.
India Stack’s Four Layers
Identity (Aadhaar): A unique digital identity for over 1.3 billion Indians, facilitating secure, real-time identity verification. Aadhaar has been instrumental in enabling digital onboarding, reducing costs, and expanding access to financial services.
Payments (UPI, AEPS): The Unified Payments Interface (UPI) and Aadhaar-enabled Payment System (AEPS) provide a secure, real-time digital payments system, transforming digital payments in India and making it accessible to both urban and rural populations.
Paperless (DigiLocker): Digital management of documents through DigiLocker allows users to store, manage, and share official documents securely, supporting financial transactions and government interactions without physical paperwork.
Data (DEPA): The Data Empowerment and Protection Architecture (DEPA) framework empowers individuals to securely share personal and financial data with their consent, enabling innovative fintech services and fostering data privacy.
India Stack has been a game-changer for fintech companies in India, democratizing access to banking, insurance, lending, and wealth management services. It has supported the rapid expansion of fintech startups in India by reducing barriers to entry, lowering costs, and enabling interoperability across financial services.
Impact of India Stack on Fintech in India
The implementation of India Stack has not only increased the fintech market size in India but also boosted financial inclusion, particularly in rural areas where traditional banking access is limited. By facilitating over 63 billion Aadhaar authentications and enabling UPI to process billions of transactions annually, India Stack has become the backbone of India’s digital economy.
Key Insights from the Report
Market Growth: The fintech sector in India is projected to reach a valuation of $420 billion by 2029, with a compound annual growth rate (CAGR) of 31%. This growth is driven by digital innovations, increased internet penetration, and supportive regulatory frameworks. India has emerged as one of the top three fintech ecosystems globally, with over 3,000 fintech startups contributing to this growth.
Digital Payments in India: Digital payment systems in India have witnessed exponential growth, largely powered by the Unified Payments Interface (UPI) and RuPay cards. In FY 2023-24 alone, UPI processed over 131 billion transactions, representing more than 80% of retail digital payments. The UPI market size is expected to increase significantly as UPI expands globally, positioning India as a leader in digital payments.
Opportunities at GIFT IFSC: GIFT IFSC (Gujarat International Finance Tec-City) has become a key strategic location for fintech growth, offering a gateway to global markets. The report highlights the benefits for fintech firms establishing operations in IFSC GIFT City, including tax incentives and access to international markets. With over 55 fintech entities already operational in GIFT IFSC, it is fast becoming a preferred destination for new fintech startups in India.
Investment and Funding Trends: The fintech market in India has attracted significant investment, with total funding peaking at $9.6 billion in 2021. Although funding levels normalized to $6 billion in 2022 and $2.7 billion in 2023, the report indicates that investor interest remains high, particularly in areas like digital lending, payments, and insurance technology.
Fintech Job Market: The expansion of the fintech ecosystem has also spurred job creation. Fintech jobs in India are on the rise, with demand for talent in areas such as digital payments, data analytics, AI, and cybersecurity. This surge in job opportunities underscores the sector’s potential for sustained growth and innovation.
Public Market Performance and Leading Companies: The Report 2024-25 also examines the public market performance of key fintech companies in India and compares it with traditional financial institutions. The report discusses how fintech companies, such as Paytm and Angel One, have navigated the challenges of going public, highlighting trends in valuation and market perception. While new-age fintech firms are driving innovation and growth, they face scrutiny around profitability and sustainability, which can impact stock performance in the public market.
Top Companies in India’s Fintech Ecosystem: The report sheds light on leading players in the fintech sector in India, including Razorpay, PhonePe, Zerodha, and Cred, which are shaping the landscape across segments like digital payments, lending, and wealth management. These companies exemplify the rapid growth and transformative impact of fintech on India’s economy.
Investment Landscape and Major Investors: The investment landscape in India’s fintech market has attracted some of the biggest names in venture capital and private equity. Key investors, including Blume Ventures, Accel, Matrix Partners India, and Kalaari Capital, have played a vital role in funding the growth of fintech in India. In 2021, fintech funding peaked at $9.6 billion, and though it moderated to $6 billion in 2022, investor interest remains high, particularly in sectors like digital payments and LendingTech.
Types of Fintech Covered in the Report
The Treelife India Fintech Report 2024-25 covers a wide array of fintech segments that are driving innovation across the financial landscape in India:
Digital Payments (PayTech): Exploring the growth of UPI and mobile wallets, which now dominate the digital payments system in India.
LendingTech: Covering advancements in digital lending, Buy Now Pay Later (BNPL) models, and platforms providing seamless credit access to individuals and businesses.
InsurTech: Examining technology-driven innovations in the insurance sector, including digital policy management and AI-powered risk assessments.
WealthTech: Highlighting platforms that democratize investment, from robo-advisors to digital wealth management solutions.
Fintech Infrastructure/SaaS: Analyzing backend technologies and SaaS solutions that support financial services, including Banking-as-a-Service (BaaS) and compliance tools.
Each of these segments plays a pivotal role in the fintech ecosystem, transforming how financial services are delivered and accessed in India.
Why Download the India Fintech Report?
The India Fintech Report 2024-25 by Treelife is a valuable resource for industry professionals, investors, and policymakers seeking in-depth insights into the growth of fintech in India. Covering all major segments of the fintech market in India, from digital payments to wealth management, the report provides essential data and analysis on the drivers, challenges, and future directions of this rapidly evolving sector.
Get the Treelife India Fintech Report 2024-25 to stay informed about:
The transformative impact of UPI and RuPay cards on the digital payments landscape
The role of GIFT IFSC in driving fintech globalization
Key players, investment trends, and employment opportunities within the fintech industry in India
Download your copy today to explore the latest trends and stay ahead in the evolving fintech sector in India.
The 2024 U.S. presidential election was a highly anticipated and fiercely contested affair, with the outcome having far-reaching implications globally. As the nation grappled with a range of pressing issues, from the economy and healthcare to climate change and social justice, the political landscape was marked by a clash of ideologies and the continued influence of money and celebrity in the electoral process. Here are 10 fascinating facts about the 2024 US elections:
Historic Comeback: Former President Donald Trump became the second U.S. president, after Grover Cleveland, to serve non-consecutive terms since 1897. His comeback bid was fueled by a loyal base and a message of “America First” policies.
Divided Electorate: The 2024 U.S. election polls painted a picture of a deeply divided electorate, with the race for the White House too close to call. The Republican ticket of Trump and Ohio Senator JD Vance campaigned on a platform of limited government and a hardline stance on immigration, while the Democratic duo of Vice President Kamala Harris and Minnesota Governor Tim Walz put forward a progressive agenda.
Record Voter Turnout: The 2024 election saw unprecedented voter participation, with over 160 million Americans casting their ballots. This high level of engagement underscored the profound political polarization and the high stakes involved in the outcome.
Battleground States: As in previous elections, the 2024 U.S. election results hinged on the performance of the candidates in the key battleground states, such as Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. On US election day, these states, with a combined 88 electoral votes, proved crucial in determining the overall outcome.
Popular Vote vs. Electoral College: The 2024 election once again highlighted the discrepancy between the popular vote and the Electoral College system. While Harris and Walz secured a narrow majority in the Electoral College, Trump received the most votes nationally, with 74 million votes (50.8%) compared to Harris’ 67 million votes (47.5%). Trump becomes the first Republican candidate to win the popular vote in 20 years.
Youth Voter Engagement: One of the notable trends in the 2024 election was the increased voter turnout among individuals aged 18-29, which saw an 8% increase compared to the 2020 election. This younger generation of voters played a significant role in shaping the outcome.
Celebrity Endorsements: High-profile figures, including musicians and actors, actively endorsed various candidates, underscoring the increasingly blurred lines between popular culture and the political sphere.
Campaign Expenditures: The combined spending by both campaigns exceeded $5 billion, making the 2024 election one of the most expensive in U.S. history. This further highlighted the outsized influence of wealthy donors and special interests in the electoral process.
Early Voting: Over 100 million votes were cast before Election Day through early and mail-in voting, accounting for more than 60% of the total votes. This trend, driven in part by the ongoing COVID-19 pandemic, reflected the evolving nature of the electoral process.
Midnight Voting Tradition: Dixville Notch, a small New Hampshire town, continued its tradition of being the first to vote at midnight on US Election Day, showcasing the enduring commitment to the democratic process.
These 10 fascinating facts from the 2024 U.S. elections provide a glimpse into the complex and dynamic landscape of American politics. As the nation moves forward, the key challenge will be to find ways to bridge the deep partisan divides and address the pressing issues facing the country.
The success or failure of the incoming administration in navigating these challenges will have far-reaching implications for the future of American democracy. The 2024 election has once again demonstrated the resilience and adaptability of the U.S. electoral system, as well as the enduring passions and loyalties that shape the political landscape.
As the nation looks ahead, the 2024 U.S. elections will undoubtedly be remembered as a pivotal moment in the country’s history, one that will continue to shape the course of the nation for years to come. The path forward will require a renewed commitment to bipartisanship, civic engagement and preservation of democratic norms.
As India marches towards its goal of becoming a $5 trillion economy, innovation and global connectivity in finance have become critical components of this journey. At the heart of this transformation lies the Gujarat International Finance Tec-City (GIFT City)—India’s first operational International Financial Services Centre (IFSC). Launched in 2007, GIFT City is not just a hub for international finance; it represents India’s vision of becoming a leader in global finance, technology, and innovation. GIFT IFSC provides a comprehensive platform for financial activities, including banking, insurance, capital markets, FinTech, and Fund Management Entities (FMEs). Its attractive tax incentives and solid regulatory framework make it a gateway for both inbound and outbound global investments, drawing businesses and investors from around the world.
At Treelife, we are excited to present “Navigating GIFT City: A Comprehensive Guide to India’s First International Financial Services Centre (IFSC).” This guide offers insights into the current legal, tax, and regulatory framework within GIFT IFSC, highlighting the strategic advantages of establishing a presence here, with a focus on the FinTech and Fund Management sectors. Whether you’re an investor, financial institution, or corporate entity exploring opportunities, we believe this guide will be a valuable resource in navigating the exciting prospects within GIFT IFSC.
What Does GIFT City Offer?
GIFT City is positioned as a global hub for financial services, offering a range of services across banking, insurance, capital markets, FinTech, and Fund Management Entities (FMEs). By combining smart infrastructure and a favorable regulatory environment, GIFT City is becoming the go-to destination for businesses seeking ease of doing business, innovation, and access to global markets.
Here are some key takeaways from the guide:
1. Introduction to GIFT City and IFSCA
GIFT City is the epitome of India’s ambition to establish a world-class international financial center. The International Financial Services Centres Authority (IFSCA) is the primary regulatory body that oversees operations within GIFT City, ensuring a seamless and globally competitive financial environment. IFSCA’s unified framework offers businesses ease of compliance and flexibility, making it an attractive hub for both domestic and international entities.
2. Regulatory Framework for Permissible Sectors with Treelife Insights
Our guide provides an in-depth look at the regulatory landscape governing GIFT City’s key sectors, including banking, insurance, capital markets, and many more, with a special focus on FinTech, and Fund Management Entities (FMEs). Alongside Treelife insights, we highlight how the city’s regulatory framework promotes innovation, offering businesses a fertile ground for growth.
3. Setup Process
Our guide walks you through the step-by-step setup process for entities looking to establish operations. Whether you are a startup, a financial institution, or a multinational company, guide through GIFT City’s infrastructure and compliance processes.
4. Tax Regime
One of the standout advantages of operating within GIFT City is its favorable tax regime. Businesses enjoy significant tax exemptions, including a 100% tax holiday on profits for 10 out of 15 years, exemptions on GST, and capital gains tax benefits. These incentives are designed to attract global businesses and investors, positioning GIFT City as a competitive alternative to other international financial hubs. Our guide details these tax benefits and how businesses can leverage them for maximum advantage.
Why This Guide is Essential
Our guide provides a comprehensive overview of the opportunities within GIFT City, focusing on FinTech and Fund Management sectors. It also includes a detailed analysis of the tax incentives, setup processes, and regulatory requirements that make GIFT City an attractive destination for global financial institutions.
Whether you’re an investor looking to tap into India’s expanding economy, or a business exploring new markets, this guide will serve as your roadmap to success within GIFT City.
Download the Guide
Discover how GIFT City is shaping the future of finance and how you can be part of this exciting journey. Download our guide to learn more about the opportunities, regulatory framework for the permissible sectors, incentives, and innovations that await in India’s first IFSC.
For any questions or further information, feel free to reach out to us at [email protected].
Treelife provides comprehensive legal, financial, and compliance services tailored to the needs of startups, investors, and businesses. Our services include Virtual CFO, legal support, secretarial compliance, tax and regulatory advisory, and assistance with global market entry.
Can Treelife assist with setting up a business in India?
Yes, Treelife provides end-to-end support for setting up a business in India. Our services include market entry strategy, company registration, regulatory compliance, and ongoing back office support to ensure a smooth and successful setup.
What is your experience of working with investors and AIFs?
Treelife has a robust track record of working with investors and Alternative Investment Funds (AIFs). We offer comprehensive support for fund setup, tax structuring, SEBI applications, due diligence, and ongoing compliance, ensuring smooth operations and successful investments.
How is your pricing model?
Treelife offers a flexible and transparent pricing model tailored to the specific needs of your business. Our pricing is structured based on the scope and complexity of the services required and works on the following basis: project-based, where there is a one-time fee; retainer, with ongoing services for a fixed monthly fee; hourly, based on the number of hours worked; and an equity sharing model, where payment is made through a share of equity in your business. This approach ensures you receive the best value for your investment.
Are there any hidden fees or additional costs?
No, Treelife believes in transparency and ensures there are no hidden fees or unexpected charges. All costs are clearly outlined in our engagement proposal, and any additional expenses will be discussed and approved by you before being incurred.
Can Treelife assist with setting up a business in India?
Yes, Treelife provides end-to-end support for setting up a business in India. Our services include market entry strategy, company registration, regulatory compliance, and ongoing back office support to ensure a smooth and successful setup.
Can Treelife assist with international market entry?
Yes, Treelife offers extensive support for businesses looking to expand globally. Our services include jurisdiction evaluation, regulatory assessment, and execution support for market entry, ensuring compliance and smooth operations in new markets.
Do you help in raising funds?
Yes, Treelife supports startups and businesses during their fundraising process. While we are not an investor or fund, we offer comprehensive services such as preparing investor-ready documents, conducting due diligence, financial modeling, and providing strategic advisory to help you successfully raise the capital you need.
What is transaction services?
Our transaction services encompass advisory and documentation support for various financial transactions, including private equity/venture capital (PE/VC) deals, mergers and acquisitions (M&A), and venture debt. We ensure smooth and compliant transactions, from due diligence to closure.
I am just a startup, I need all services, can you help me?
Absolutely! Treelife specializes in supporting startups with a wide range of services. From legal support and virtual CFO services to secretarial compliance and tax advisory, we provide end-to-end solutions to help your startup grow and succeed.
What does Treelife do?
Treelife provides comprehensive legal, financial, and compliance services tailored to the needs of startups, investors, and businesses. Our services include Virtual CFO, legal support, secretarial compliance, tax and regulatory advisory, and assistance with global market entry.
What is your experience of working with investors and AIFs?
Treelife has a robust track record of working with investors and Alternative Investment Funds (AIFs). We offer comprehensive support for fund setup, tax structuring, SEBI applications, due diligence, and ongoing compliance, ensuring smooth operations and successful investments.
What is the profile of the members working at Treelife?
Our team at Treelife is made up of experienced professionals, including lawyers, Chartered Accountants (CAs), and Company Secretaries (CS), with diverse backgrounds in finance, law, compliance, and business advisory. Each member brings specialized knowledge and practical expertise to help our clients navigate complex legal and financial landscapes effectively.
Have you worked with startups before?
Yes, we have extensive experience working with startups across various industries. We understand the unique challenges faced by startups and provide tailored solutions to support their growth, from incorporation to fundraising and beyond.
What sets Treelife apart from other service providers?
Treelife stands out due to our integrated approach, combining legal, financial, and compliance expertise under one roof. Our personalized service and deep domain expertise of the Indian market ensure that we deliver solutions that are both strategic and practical.
How do you ensure data security and confidentiality?
Treelife prioritizes the security and confidentiality of your data. We use secure servers, encryption, and access controls to protect your information. Additionally, our team adheres to strict confidentiality agreements and industry best practices to safeguard your data.
Do I need to physically sign any documents?
No, physical signatures are generally not required. Treelife uses secure electronic signature platforms to facilitate the signing of documents, making the process quick and convenient for our clients. However, if physical signatures are necessary, we will coordinate the process with you.
Who will manage my account?
Your account will be managed by a dedicated SPOC who will be your primary point of contact. This person will coordinate with our team of experts to ensure all your needs are met and provide regular updates on the progress of your projects.
What tools or technologies are you equipped with?
Treelife is equipped with a comprehensive technology stack to ensure effective and efficent way to deliver our services. For bookkeeping, we use Tally, QuickBooks, Zoho, and Xero. Our data management is handled through Slack, Dropbox, and Google Drive. For payment processing, we utilize platforms like Kodo, Razorpay, Keka, and PayPal.These tools enable us to provide high-quality, reliable services tailored to your business needs.
I am based out of a location where Treelife doesn’t have an office, how do we work?
Treelife operates seamlessly with clients across various locations whether domestic or international through virtual communication and collaboration tools. We conduct meetings via video calls, share documents electronically, and stay in constant touch through emails and messaging platforms to ensure smooth operations regardless of your location.
How is your pricing model?
Treelife offers a flexible and transparent pricing model tailored to the specific needs of your business. Our pricing is structured based on the scope and complexity of the services required and works on the following basis: project-based, where there is a one-time fee; retainer, with ongoing services for a fixed monthly fee; hourly, based on the number of hours worked; and an equity sharing model, where payment is made through a share of equity in your business. This approach ensures you receive the best value for your investment.
Are there any hidden fees or additional costs?
No, Treelife believes in transparency and ensures there are no hidden fees or unexpected charges. All costs are clearly outlined in our engagement proposal, and any additional expenses will be discussed and approved by you before being incurred.
What is the typical turnaround time for your services?
The turnaround time for our services depends on the complexity and scope of the project. During the initial consultation, we provide an estimated timeline based on your specific needs and ensure timely delivery through efficient project management.
What is your payment schedule?
Our payment schedule is designed to be convenient and flexible. Typically, we operate on a milestone-based payment system, where payments are made at key stages of the project. We also offer customized payment plans based on your specific requirements.
How can I pay you?
Treelife accepts various payment methods to ensure ease and convenience for our clients. You can pay us via bank transfer, or other electronic payment methods. Detailed payment instructions will be provided upon engagement.